Fenty Beauty by Rihanna Mattemoiselle at Sephora Inside JCPenney

*This post was written in collaboration with Sephora inside JCPenney. All opinions and thoughts are my own. #SephoraInJCP #fentybeauty #Mattemoiselle

For anyone new to the #FentyBeauty by Rihanna brand, allow me to introduce you. Believe me when I say that it’s a brand that will work with any woman, no matter what skin tone. Is that enough to grab your attention? Good! Follow along with me on my recent Fenty Beauty makeover, courtesy of Sephora inside JCPenney, where I will also be featuring some gorgeous picks from the new exclusive #Mattemoiselle lipstick line, showcasing different looks in which they can be worn!

Okay, so I have to be really clear here. I was color matched using Sephora’s Color IQ for the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation the same day it launched, meaning, I was a fan of the brand long before this makeover! To make sure we were on track to get the perfect Fenty Face, my makeup artist Emily matched me again, and I was re-matched to shade 360! Having used this foundation for months, I have to say the soft matte finish is so lovable by my dry skin. It’s lightweight and gives a flawless coverage!

The next step to achieving the perfect Fenty Face was to contour the cheekbones, using the Fenty Beauty by Rihanna Match Stix Matte Skinstick! For my personal preference, I prefer a more sculpted cheek, with a bit more drama than normal. As a result, Emily matched me with the Espresso shade!

The thing I love most about these Matte Skinsticks are that they are versatile and can be used for a variety of purposes. For example, the lighter shades can be used for concealer and other areas you’d like to brighten the face, which Emily did on me just above, using the shade Sand!

Another important aspect of the perfect Fenty Face is a highlighted cheek. To correspond with my upcoming chosen Mattemoiselle shade, we went with the Trophy Wife Killawatt Freestyle Highlighter. It was such a nice, pop of gold above the cheekbones!

I mentioned versatility earlier and I wasn’t kidding. The same color used as my cheek highlight was used as a pop of color on my eyes!

Now for the fun part…the lips! For this particular look, I selected the shade Saw-C from the latest Fenty Beauty Mattemoiselle lipstick collection. It’s such a nice orange that really helped to balance out the darker tones in my JCPenney outfit!

One of the things I love most about the Mattemoiselle lipsticks is that they are not your average matte lip colors. They are very weightless and hydrating on the lips, while providing a mega-rich, all-day color intensity. The Mattemoiselle line consists of 14 universal shades, designed to work on all skin tones, no matter the mood or personality! They are very slim in design, making it so much easier to line the outer lip and fill them in with highly pigmented color.

This collection makes it so easy to go from look to look, while only changing minute details of your makeup. Just check out my other 2 looks where I feature 2 other lovely colors from the line!

This time I went with a lavender choker sweater and the Mattemoiselle shade, Ya Dig?! It’s a beautiful periwinkle blue that I wouldn’t have normally thought to be wearable, but just look how well it works on the lips! I am convinced I can rock any color with this new collection! 😁

Within minutes, all Emily did was add a pop of color to my eyelids using the Fenty Beauty by Rihanna Galaxy Eyeshadow Palette. I still can’t believe how simple it was to coordinate my Mattemoiselle lipstick with just a boost in the eyeshadow I wore in my previous look!

For my edgier JCPenney outfit, I went for an edgier lip shade and I chose the Mattemoiselle shade, PMS. It’s such a beautiful deep brown that’s oh, so perfect for winter!

I absolutely love shopping at Sephora inside JCPenney because it’s a one stop shop for fashion and beauty, even home goods! All the items I wore in each of my looks can be found at JCPenney…so convenient!

Shop the new Mattemoiselle collection, available at Sephora inside JCPenney, where you can enjoy the same convenience and pleasure as I did of trying these awesome shades, that are sure to complement you as they did me.

Also be sure to check out my $100 SiJCP gift card giveaway on my Instagram here! All you have to do is click the link and follow the rules in the caption of the photo. Who knows? You may end up winning a good head start on scoring some colors from the Mattemoiselle line! 😊

Photos: Sweet Memory Photography