How Jovani Became One of the Biggest Fashion Brands

It may come to no surprise that the Jovani journey is an interesting one that started with humble yet promising beginnings. Now one of the most coveted fashion designers in evening and occasion wear, this story is not one to be missed. Gain a deeper understanding into the inspirations behind the line and how it made it to the mainstream.

This family run label was originally started by the Maslavis and now makes up a huge portion of the prom dress market. If you are interested in buying a gown from the Jovani line, you are onto a winner. Let’s take a look into the designer’s background so we can get a better picture of how everything came together.

How Jovani Began

Back in 1980, a family came together with their bright, creative minds and thought of the brand name and line. The fashion line was originally started by Jacob Maslavi and his children. Keeping things tight and compact, there were only ten people including the family involved in getting the brand up and running. In charge of the operations, marketing, production and design, this team was at the heart of Jovani.

Here’s a timeline that will take you back in time:

*This timeline was created by Peaches Boutique

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The line initially incorporated up to 15 different styles that were to be delivered and stocked to evening wear shops. As the Jovani line increased its presence in these boutique stores, it began to make bigger steps towards more well-known designers. Over a decade later, the team got in touch with designer Sherri Hill to help them establish their brand in the wider market.

Taking Jovani Fashion to the hit American designer was a wise move and definitely helped the line achieve big things. Over the next decade, the Maslavis and their team were set to deliver some stunning designs and beautiful prom dresses that would become iconic.

The Current Success of the Jovani Line

You may not be surprised to read that, to fulfill the current supply demands for the Jovani dresses, the team has expanded from 10 to 50 members of staff. They have now diversified their gorgeous line of prom gowns, but kept their family close during the growth.

Stocking their dresses in more than 2,000 retailers, the designer label continues to expand and diversify. With a strong presence in the digital realm, Jovani is continuing to innovate by setting its sights on the worldwide marketplace. With some of their dresses now being featured in Neiman Marcus and other big name shops, you can tell Jovani just keeps growing.

Evolution of the Jovani Prom Dress Line

The main designer behind the range, Julie DuRocher, is ensuring the fashion line never take a back seat in the industry. Being on the front-lines of the latest design trends in prom dresses, DuRocher travels the globe to pin down some of the next season’s winning designs. This makes the brand one of the most coveted as teens and parents alike have come to know Jovani is always ahead of the curve.

With encrusted jewels and heavy materials used in their dresses, the quality is one of the highest for prom gowns. Differentiating themselves as a top-end designer within occasion wear, they continue to incorporate stunning beadwork and embellishments to bring their dresses alive.

Still managing to keep their innovation and ingenuity, Jovani is always bringing out unique designs that shock the market. DuRocher works alongside a close-knit design team who are on-point when it comes to seasonal trends and loveable gowns. With over 2,000 digital retailers stocking the fashion line, it’s no wonder the brand is at the top of every woman’s list.

Still Innovating

The growth doesn’t stop there as Jovani wants to ensure they are one of the main players in the market. As a result, they have continued to grow and nurture their line by incorporating winning designs now making them one of the top selling brands for occasion wear. Not only have they become more recognized for their fantastic works but they have grown their publicity too. Now they are stocked in not only popular stores such as Neiman Marcus but worldwide names like Harrods too!

Annually, the Jovani team turns over a whopping 600 designs to keep their line of gowns appealing to the ever-changing scene. Always adding to their ranges and growing their line, the brand caters to a broad audience from teens attending their first prom to brides.

Growing Presence in Popular Culture

For more than three decades now, Jovani has been catering to a fiercely competitive market. Jacob’s sons now stand at the forefront of the renowned fashion label to ensure every dress that’s made with the Jovani label is up to scratch.

This level of dedication has led to the brand becoming popular amongst celebrities and Hollywood stars. You now even see the Jovani gowns on the red carpet and worn by female celebs that women adore today.

Current Prom Gown Ranges

With the design team rolling out prom dress ranges to suit a variety of tastes, you can now check out what they have to offer online. In fact, you can check out www.peachesboutique.com for a classy prom dress. Peaches Boutique stocks Jovani gowns which are more affordable, yet still as stunning as any other dress in the fashion line.

The JVN line has been designed to particularly cater to the prom-goer. With fresh, unique and current trends, this line is brilliant for teens and young women who really want to make an impact for their prom.

If you are looking for a trustworthy store that stocks Jovani dresses, Peaches Boutique is one of the highly recommended stores. With plenty of testimonials, you can be sure they deliver authentic gowns you will love. You can read customer reviews here and gain more confidence before you purchase.

As you can see, with the past history and current progress of the Jovani Label, their talented design team continues to provide women with beautiful evening wear. With increasing profits and exposure, the line is only set to keep evolving and get more popular with each season that passes.

*This article was published in partnership with Mediabuzzer.